SWOT Analysis in Improving Service to the Community in Jepara Kelurahan Surabaya City

The purpose of the study was to determine quality public services at Jepara sub-district office, Bubutan sub-district, Surabaya and factors that influence service Surabaya. Descriptive qualitative data analysis provide an overview research problem. In collection, methods used are observation, interviews, documentation. This conducted Sub-District Office using SWOT, because by office can identify strengths, weaknesses, opportunities, threats which aims condition maximizing strengths (Strengths). ) opportunities (Opportunities), but also face weaknesses (Weaknesses) (Threats). SWOT has been carried out Kelurahan it be seen is included in quadrant 1 strategy means supports aggressive strategy, therefore organizational development will have a very large opportunity, so this good consideration for Kelurahan. Japan. Implementation improve Village office.